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Customer driven : a revolutionary system for putting golden handcuffs on your customers ... / Linda Silverman Goldzimer, Gregory L. Beckmann. Publisher: London : Hutchinson Business, 1990. Availability: Copies available for hold on place: [M-016059] (1).
Marketing for keeps : building your business by retaining your customers / Carla B. Furlong. Publisher: New York [etc.] : John Wiley & Sons, cop. 1993. Availability: Copies available for loan: [M-097395] (1).
  Copies available for hold on place: [M-069639] (1).
Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne. Publisher: Oxford : Butterworth-Heinemann, 1991. Availability: Copies available for hold on place: [M-019649] (1).
Creating value for customers : designing and implementing a total corporate strategy / William A. Band. Publisher: New York [i pozostałe] : John Wiley & Sons, copyright 1991. Availability: Copies available for hold on place: [M-019688] (1).
The innovator's dilemma : when new technologies cause great firms to fail / Clayton M. Christensen. Publisher: Boston : Harvard Business School Press, cop. 1997. Other title: When new technologies cause great firms to fail.Availability: Copies available for hold on place: [M-041750] (1).
Customers as partners : building relationships that last / Chip R. Bell. Publisher: San Francisco : Berrett-Koehler Publishers, cop. 1996. Availability: Copies available for hold on place: [M-042003] (1).
Innowacje : napęd wzrostu / Clayton M. Christensen, Michael E. Raynor ; przekład: Dariusz Bakalarz. Publisher: Warszawa : Wydawnictwo Studio Emka, copyright 2008. Other title: Innovator's solution.Availability: Copies available for reference: [CZ 658] (1).
Markowa obsługa klientów : nowe źródło przewagi nad konkurencją / Janelle Barlow, Paul Stewart ; przeł. Anna Stelmach. Publisher: Warszawa : Wolters Kluwer business : International Publishing Service. IPS Wydawnictwo, 2010. Other title: Branded customer service.Availability: Copies available for loan: [M-090496] (5).
  Copies available for reference: [CZ 339.138] (1).
Kult klienta : doskonała obsługa kluczem do sukcesu firmy / Shep Hyken ; [tł. Antonina Kozłowska, Biuro Tłumaczeń Specjalistycznych Atominium]. Publisher: Warszawa : Oficyna a Wolters Kluwer business, 2011. Other title: Cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists.Online Access: Okładka Availability: Copies available for reference: [CZ 339.138] (1).
Rewolucja social media / Michał Sadowski. Publisher: Gliwice : Wydawnictwo Helion - Onepress, cop. 2013. Online Access: Okładka Availability: Copies available for reference: [CZ 339.138] (1).
Elastyczność w świadczeniu usług : [sprzedaż, obsługa klienta] / Marc Silvester, Mohi Ahmed ; [przeł. Magdalena Kubalewska]. Publisher: Warszawa : Wolters Kluwer Polska, 2010. Other title: Living service : how to deliver the service of the future today.Availability: Copies available for loan: [M-090505] (2).
  Copies available for hold on place: [M-090504] (1).
Big data w marketingu - narzędzie doskonalenia relacji z klientami = Big data in marketing - tool for improving customer relationship / Jędrzej Wieczorkowski, Iwona Chomiak-Orsa, Ilona Pawełoszek. Source: Marketing i Rynek Warszawa : Państwowe Wydawnictwo Ekonomiczne, 1994-Other title: Big data in marketing - tool for improving customer relationship.

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