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Der Verbraucher in der Marktwirtschaft / Edmund Hemmer. Publisher: Koln : Deutscher Instituts-Verlag, 1979. Availability: Copies available for hold on place: [MA-002724] (1).
Wettbewerbsfreiheit und Verbraucherschutz / von Herbert Helmrich. Publisher: Bonn : Mittelstands- Verlagsgesellschaft mbH, 1981. Availability: Copies available for hold on place: [MA-003446] (1).
Effizienz und Risiko der Konsumentenentscheidung / Eberhard Kuhlmann. Publisher: Stuttgart : C.E.Poeschal Verlag, 1978. Availability: Copies available for loan: [MA-002160] (1).
Das Informationsverhalten der Konsumenten / Eberhard Kuhlmann. Publisher: Freiburg : Verlag Rombach Freiburg, 1970. Availability: Copies available for loan: [MA-001877] (4).
Theory of buyer behavior / John A. Howard, Jagdish N. Sheth. Publisher: New York : John Wiley & Sons, Inc., 1969. Availability: Copies available for loan: [MA-003816] (2).
  Copies available for hold on place: [MA-003815] (1).
Theory of the consumption function / Milton Friedman. Publisher: New York : Princeton University Press, 1971. Availability: Copies available for loan: [MA-002105] (1).
Konsum und Nachfrage / herausgegeben von Erich und Monika Streissler. Publisher: Köln ; Berlin : Kiepenheuer & Witsch, 1966. Availability: Copies available for loan: [MA-000231] (8).
  Copies available for hold on place: [MA-000078] (1).
Konsumentenverhalten / Werner Kroeber-Riel. Publisher: München : Verlag Franz Vahlen, 1980. Availability: Copies available for loan: [MA-002598] (1).
Buyer behavior : theoretical and empirical foundations / John A. Howard, Lyman E. Ostlund. Publisher: New York : Alfred A. Knopf, 1973. Availability: Copies available for loan: [MA-002648] (1).
Die Markentreue im Konsumgüterbereich / Harmut Nolte. Publisher: Bochum : Studienverlag Dr. N. Brockmeyer, 1976. Availability: Copies available for hold on place: [MA-004143] (1).
Kaufentscheidungsprozesse des Konsumenten / Roland Schulz. Publisher: Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler, 1972. Availability: Copies available for hold on place: [MA-003668] (1).
Consumer decision processes : marketing and advertising implications / Francesco M. Nicosia. Publisher: Englewood Cliffs, N.J : Prentice-Hall, Inc., 1966. Availability: Copies available for hold on place: [MA-003908] (1).
Consumer behavior in marketing strategy / John A. Howard. Publisher: Englewood Cliffs, NJ : Prentice Hall, 1989. Availability: Copies available for hold on place: [M-015994] (1).
Unsafe product : a manager's guide to the Consumer Protection Act 1987 / Derrick Owles. Publisher: London : Kogan Page, 1988. Availability: Copies available for hold on place: [M-015826] (1).
Account strategy for major sales / Neil Rackham. Publisher: Aldershot : Gower, 1988. Availability: Copies available for hold on place: [M-015984] (1).
Customer driven : a revolutionary system for putting golden handcuffs on your customers ... / Linda Silverman Goldzimer, Gregory L. Beckmann. Publisher: London : Hutchinson Business, 1990. Availability: Copies available for hold on place: [M-016059] (1).
Journal of Consumer Marketing. Publisher: Bradford : MCB University Press, 1992-2004. Availability: Copies available for hold on place: [CA-717] (13).

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